There is only so many platforms you can take on.Ħ. Youtube- yes- if you have videos to showcase.Pinterest- maybe- if you are marketing (fashion) products.Twitter- maybe- if you have a decent content marketing strategy.Linkedin- yes- particularly if you are selling services.Facebook- absolutely yes because of its massive scale.Here are some quick thoughts for B2B marketers: It is sometimes hard to know on which ones to focus your attention. Social media: are you focused on right SM platforms? And the software is free.Īnd once you have the analytics you can consider how to optimize your site to support your goals.ĥ. If you haven’t already done so, you should set up Google Analytics right away to answer these questions. Be sure your social media is current and engagingĭo you have any idea how many people visit your site? And what they do there?.Post valuable new content that is meaningful to your customers.Tell stories about your company (see tip #7).Update select photos – ideally with recent, high quality recent images.Here are some manageable enhancements to consider: If that rebuild is not able to be high on your 2014 priority list, make some visual improvements to add freshness to your site. Refresh your website with new photos or content Or if you use Outlook, create a Marketing calendar which can be shared.ģ. The calendar can be as simple as an excel spreadsheet with dates. Once you’ve defined your goals, you should create a list of campaigns (targets, messages, offers) and get them scheduled on your marketing calendar. You just want to be sure that your messaging and tactics support your goals.Īnd set some measurable numbers for your goals. What are you aiming to accomplish with your marketing in 2014? Build awareness? Generate leads? Collect email signups? Make sales conversions?Īny of these are valid goals. Here are 8 steps you should resolve to make progress on in December so you are well positioned for a dynamite 2014. As we head towards the New Year, it is good to take stock of your brand, your messaging and your current marketing efforts.
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